Privacy Policy

HBMG is responsible for personal information under its control. Our designated Privacy Officer can be reached at james@badlandsstrategies.ca.

We may collect the following categories of personal information:

• Contact information: Name, email address, phone number, and organization name submitted through our contact form.
• Communications: Messages, inquiries, and correspondence you send us.
• Usage data: IP address, browser type, pages visited, time spent on pages, and referring URLs, collected automatically via analytics tools (Google Analytics 4).
• Cookies and similar technologies: Session and analytics cookies used to improve site functionality and measure performance.

We do not knowingly collect personal information from individuals under the age of 16.

We collect personal information only for the following identified purposes:

• To respond to inquiries and provide requested services.
• To communicate with prospective and existing clients.
• To analyze and improve our website and services.
• To comply with applicable legal obligations.
• To send commercial electronic messages where you have provided express or implied consent under CASL.

We obtain your consent before or at the time of collecting personal information, except where collection without consent is permitted or required by law. By submitting our contact form, you consent to the collection and use of your information as described in this Policy.

You may withdraw consent at any time, subject to legal or contractual restrictions, by contacting us at james@badlandsstrategies.ca. Withdrawal of consent may limit our ability to provide certain services.

We collect only the personal information necessary for the purposes identified above. We collect information by fair and lawful means.

We use and disclose personal information only for the purposes for which it was collected, except with your consent or as required by law. We do not sell personal information to third parties.

We may share information with:

• Service providers: Third-party vendors who assist in operating our website and delivering services (e.g., email delivery, analytics), bound by confidentiality obligations.
• Legal authorities: Where required by law, court order, or governmental authority.

Personal information is retained only as long as necessary to fulfill the identified purposes or as required by law, after which it is securely destroyed or anonymized.

We take reasonable steps to ensure that personal information is accurate, complete, and up to date for the purposes for which it is used. You may request correction of inaccurate information by contacting us.

We protect personal information using security measures appropriate to the sensitivity of the information, including encrypted data transmission (HTTPS), access controls, and reCAPTCHA verification on our contact form to prevent unauthorized automated submissions.

Our Site uses cookies and Google Analytics 4 to collect anonymized usage data. Google Analytics may transfer data to servers outside Canada. By using our Site, you consent to this processing. You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

You may disable cookies through your browser settings; however, doing so may affect certain site functionality.

We make information about our privacy policies and practices available upon request. This Privacy Policy is publicly accessible at https://hbmg.ca/privacy.

Upon written request, you have the right to access the personal information we hold about you, learn how it has been used and disclosed, and request corrections. To make an access request, contact our Privacy Officer at james@badlandsstrategies.ca. We will respond within 30 days as required under PIPA.

You may direct any privacy-related complaints or inquiries to our Privacy Officer. If your concern is not resolved to your satisfaction, you may contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada.

We may update this Privacy Policy from time to time. The effective date at the top of this page will reflect the most recent revision. Continued use of the Site following any changes constitutes acceptance of the updated Policy.

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact: