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Analysis, strategy, and intelligence from HBMG's editorial desks. No fluff. No filler. Just the thinking that drives results.

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Digital Strategy·June 2, 2026

How Canadian Brands Are Losing the Social Media War — And How to Fight Back

Most Canadian brands are playing social media like it's 2018. The platforms have changed, the algorithms have changed, and the audience has changed. Here's what winning looks like in 2026.

7 min read

Political Media·May 28, 2026

The New Playbook: Data-Driven Campaigning in the 2026 Election Cycle

The 2026 federal election cycle is revealing a stark divide between campaigns that have embraced data-driven strategy and those still running on instinct. The results are predictable.

8 min read

E-commerce

Beyond the Storefront: Why Your Digital Commerce Strategy Is Broken

Building a Shopify store is not a digital commerce strategy. Most brands have confused the tool with the strategy, and they're paying for it in stagnant revenue and rising customer acquisition costs.

6 min read

May 20, 2026

Media Strategy

Crisis Communications in the Age of Social Media: The 48-Hour Rule Is Dead

The old crisis communications playbook — stay quiet, gather facts, respond in 48 hours — was built for a media environment that no longer exists. Here's the new framework.

5 min read

May 14, 2026

Research & Polling

What Went Wrong With Canadian Polling — And What's Being Done About It

After several high-profile polling misses in recent Canadian elections, the industry is undergoing a serious methodological reckoning. Here's where things stand.

7 min read

May 7, 2026

Digital Publishing

The Independent Digital News Survival Guide: What Separates the Survivors from the Failures

Most independent digital news publications fail within two years. The ones that survive share a set of operational and strategic characteristics that have nothing to do with the quality of their journalism.

8 min read

April 30, 2026

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